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Website Discovery
Website Discovery
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1) Why are you building/re-building your website?
2) What problems (if any) does your current website have that you are trying to solve/eliminate?
3) How will you measure if the new site is successful? Please list at 3 specific goals. (eg. We expect to see online sales increase by 25%)
4) How do you currently find and convert new customers/sales? (if applicable)
5) How do you think the new website will help your sales process? (if applicable)
6) Do you do any online advertising or social media? (Please list)
7) Describe your target audience (please be specific)
8) Describe the key reasons why your target audience chooses your products/service
9) Who are your top 3 competitors and what are their website URLs?
10) What are the 3 most important actions a user could complete when visiting your site?
11) Do you know what the primary and secondary navigation will include? (Please list)
12) Aside from content, what are the specific features you would like to have on your site? (Include URLs if needed to show)
13) Do you do any email marketing? If so, which tool do you use?
14) How important is it to be found in search engines? Do you have an SEO plan?
15) Can you provide access to any web traffic tracking/conversion analytics or reports?
16) List at least 3 websites that have designs, functions and layouts that you like
17) Do you have a brand and logo identity? Please submit a file or URL to show.
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18) Select the words you feel that represent your brand and principles
Expensive
Playful
Modern
Raw
Exotic
Sporty
Adventure
Feminine
Masculine
Economical
Serious
Classic
Refined
Commonplace
Elegant
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Will you update your website regularly?
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